We live in a borderless world. The two sides of the globalization coin see both companies from overseas setting up shop in the region, as well as organizations within the home country articulating global ambitions - to expand their footprint abroad. The net result is that now like never before, there are a variety of alternatives for customers to choose from.

This applies across markets and domains - whether it is consumers having purchase choices like never before, or organizations being able to shop around in a larger arena for ancillary products and services. This abundance of options characterizes the global marketplace of our global village.

If the arena is global, then so are the players. Taking the sports analogy further, if earlier it may have been adequate for companies to perform well at a state-wise or national level, this is still necessary, but no longer sufficient. Companies now have to be competitive, at least at the broader regional level, and more often than not, on a global scale.

The burning issue that you need to address every day that you step onto the field is perhaps best summed up by one straightforward question:

“Is your team ready to play at the world cup?”